it covers ideas from a large range of industries with a nice arrangement of logos, by themselves, on business cards, and as on letterheads. it is extremely applicable to most industries and even web design for the 2000s.

great book over all for your graphic design literature collection.
Rating: 4 / 5

I was drawn especially to some of the more stark, monochrome designs, especially those with a single element of color strategically positioned: classic examples are the effort from Christian Nielinger on page 23, and the material for Process Solutions on page 63 from Howard Levy. Some other designers elected to use color as a main element of the design with stunning effects: I was particularly pleased with the use of elemental orange in the design for Clark Printing (page 53) skillfully executed by designers Perry Chua and Nancy Yeasting of Big Eye Creative.

Tonality, shading, and shadow really come into their own as integral design elements in this volume with a brilliant design (page 42) from Emanuel Barbosa for Vector XXI, and the sublime design from Hellen Rayner of Blue i Design on page 93, which is perhaps my favorite of all showcased designs in the book.

While not every design in the book is great, all are very original, and are certainly worth evaluating, whether you are a designer or a corporate representative looking for a new corporate image. For those who do see something they like, there is a helpful directory of participants in the back of the book.

For anyone with an interest in logo and letterhead design, whether casual or professional, this is a very good book and I recommend it without reservation.
Rating: 4 / 5